Programme and speakers

9h30

Registration and coffee
Expert hub

10h00

Opening and Welcome

10h10

How to Stay Motivated on the Road to Success

Veerle De Rynck, Shape and Shake

We have all been there. After a long struggle, we tend to give up on our dreams because the result is not yet on the horizon. Veerle will show what you should be focussing on, in order to keep creating momentum after momentum.

10h30

Grants and Incentives for Self-Employed

Bart Wyns, EY Belgium

Innovation is widely supported by various initiatives, both private and governmental, providing the necessary resources – grants & related incentives – to enable and facilitate novel product development, improved services, etc. Unfortunately, seeing the wood for the trees is far from straightforward. Which funding schemes exist? How to obtain funding? Which conditions to fulfil? There are many crucial questions to ask yourself in order to be successful. Bart will address them to help you spot potential and get ready to apply for funding.

10h50

Government Subsidies for Self-Employed

Wim Heyman, BNP Paribas Fortis

Did you know that if your business is based in Brussels and you want to grow your business and invest in costly equipment or property your investment might be subsidised by the Brussels government. Also in Flanders and Wallonia there are some government incentives to stimulate your business.

11h20

Coffee break
Expert hub

11h50

How to Securely Do Business

Moana Colaneri and Marie-Hélène Delouw, Beyond Law Firm

Terms and conditions, NDA, MOU, LOI … Have you heard of these, but have no clue what they stand for? In a few minutes, Moana and Marie-Hélène will tell you everything you need to know so that those legal documents, usually seen as burden, become a springboard to securely do your business.

12h20

GDPR Basic Principles and Practical Application

Ariadne Wils, De Draad van Ariadne, and Sara Cockx, Schoups Law Firm

The General Data Protection Regulation (GDPR) will enter into force on 25 May 2018. This European regulation imposes strict obligations on companies with regard to the processing of personal data. After all, every company and every freelancer processes a large number of personal data of customers, suppliers, subcontractors, personnel, etc. Sara and Ariadne will explain the basic principles of the new regulations and translate them into practical to do’s and tips. We will also give you an example of how to document your processing activities to be in compliance with the GDPR regulation.

12h40

Insurance for your independent business

Sébastien Deruyver, Startupverzekering

If you are a freelancer you don’t have an employer taking care of insurance – you need to do it yourself. What insurance should you get? Where should you buy them? Sébastien will talk about the most popular insurance options for freelancers: liability, income protection, health and car. He will also share tips on how to get the most optimal coverage for you at the most affordable prices.

13h00

Optimisation of accounts for self-employed

Gabriela Dimitrova, D&D Group

Although finances are not the most important thing in life, it is important to always have a clear idea as to where you are and where you are heading.

13h30

Lunch
Expert hub

14h30

Price Your Expertise Right - Earn More Without Working Harder

Isabelle Verhelst, Expert Profitability

Discover the biggest mistake of service-based entrepreneurs that makes them work too hard and not earn what they’re worth – and what to do instead. In this presentation, Isabelle gives important tips and insights on how to start offering and pricing your expertise the right way so you can boost your income without getting burn-out.

14h50

How to Become the King of Cash?

Xavier Corman, Edebex

Without cash, you’re dead. Xavier will explain you how to manage the lack of cash of your activity, how to avoid the pitfalls that the majority of freelancers faces. Xavier will not hassle you with big theories or boring excel sheets. He will give you very practical tips and tricks that can help you to avoid financial problems.

15h10

Coffee break
Expert hub

15h40

Content Marketing Made Simple: Actionable Tools To Help You Get Ahead Of The Curve

Hans van Gent, Inbound Rocket Blog

Hans will describe important steps in content creation and discribution: from discovery and ideation and organisation to marketing and analytics taking into account fast changing trends and tools in online marketing.

16h

Stop Writing like a Marketer and Start Telling Stories like a Journalist

Anouck Meier, Ampersand

In this presenation Anouk will share why it is important to stop writing like a marketing manager and start telling stories like a journalist. She will dive into the principle of sharing your personal story/stories and tapping into your customer’s stories as a marketing strategy at the same time how not to overdo and to manage your marketing with the productivity of an agency when you’re flying solo.

16h20

How Branding and Design can help you to Walk your Talk

Aurélie Peters, AdGrafics

Aurélie will share her vision on influencing behaviour which helps winning big deals and develop business. She will share her perspective on designing influencing perception and creating your brand which will help you to achieve your goals.

16h40

Grow your Business with Facebook

Valentine Helsmoortel, Online Success with Valentine

Valentine will share how she use her Facebook page to get more visibility and grow her business. She will also explain why she used a Facebook group to build a strong community. Valentine will share her favorites tips and what actually works in 2018.

17h

Leverage your LinkedIn Network

Jenny Björklöf, EventJenny

Jenny will share top tips on how to use LinkedIn to find and engage with potential customers and grow your network.

17h20

Freelance Success Story: How to Stand Out and Gain Competitive Edge

Mike Louagie, Louagie.be

Mike is a maritime photographer who managed to diversify his freelance career, even though he is working in a niche business.

17h40

Closing/Prize Draw

17h50-18h30

Networking drinks