We have all been there. After a long struggle, we tend to give up on our dreams because the result is not yet on the horizon. Veerle will show what you should be focussing on, in order to keep creating momentum after momentum.
Innovation is widely supported by various initiatives, both private and governmental, providing the necessary resources – grants & related incentives – to enable and facilitate novel product development, improved services, etc. Unfortunately, seeing the wood for the trees is far from straightforward. Which funding schemes exist? How to obtain funding? Which conditions to fulfil? There are many crucial questions to ask yourself in order to be successful. Bart will address them to help you spot potential and get ready to apply for funding.
Did you know that if your business is based in Brussels and you want to grow your business and invest in costly equipment or property your investment might be subsidised by the Brussels government. Also in Flanders and Wallonia there are some government incentives to stimulate your business.
Terms and conditions, NDA, MOU, LOI … Have you heard of these, but have no clue what they stand for? In a few minutes, Moana and Marie-Hélène will tell you everything you need to know so that those legal documents, usually seen as burden, become a springboard to securely do your business.
The General Data Protection Regulation (GDPR) will enter into force on 25 May 2018. This European regulation imposes strict obligations on companies with regard to the processing of personal data. After all, every company and every freelancer processes a large number of personal data of customers, suppliers, subcontractors, personnel, etc. Sara and Ariadne will explain the basic principles of the new regulations and translate them into practical to do’s and tips. We will also give you an example of how to document your processing activities to be in compliance with the GDPR regulation.
If you are a freelancer you don’t have an employer taking care of insurance – you need to do it yourself. What insurance should you get? Where should you buy them? Sébastien will talk about the most popular insurance options for freelancers: liability, income protection, health and car. He will also share tips on how to get the most optimal coverage for you at the most affordable prices.
Discover the biggest mistake of service-based entrepreneurs that makes them work too hard and not earn what they’re worth – and what to do instead. In this presentation, Isabelle gives important tips and insights on how to start offering and pricing your expertise the right way so you can boost your income without getting burn-out.
Without cash, you’re dead. Xavier will explain you how to manage the lack of cash of your activity, how to avoid the pitfalls that the majority of freelancers faces. Xavier will not hassle you with big theories or boring excel sheets. He will give you very practical tips and tricks that can help you to avoid financial problems.
Hans will describe important steps in content creation and discribution: from discovery and ideation and organisation to marketing and analytics taking into account fast changing trends and tools in online marketing.
In this presenation Anouk will share why it is important to stop writing like a marketing manager and start telling stories like a journalist. She will dive into the principle of sharing your personal story/stories and tapping into your customer’s stories as a marketing strategy at the same time how not to overdo and to manage your marketing with the productivity of an agency when you’re flying solo.
How Branding and Design can help you to Walk your Talk
Aurélie will share her vision on influencing behaviour which helps winning big deals and develop business. She will share her perspective on designing influencing perception and creating your brand which will help you to achieve your goals.
Valentine will share how she use her Facebook page to get more visibility and grow her business. She will also explain why she used a Facebook group to build a strong community. Valentine will share her favorites tips and what actually works in 2018.